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14Fitness & Wellness

Summit Fitness

A retention system that turned member churn into compounding membership.

2.3x
Member retention
52%
Churn reduced
91%
Class utilization
Growth trajectory — Member retention
Before: 1.0xAfter: 2.3x
01The Challenge

Member acquisition was expensive, churn was high within 90 days, and no system existed to identify at-risk members or drive class attendance. Revenue was a treadmill — acquire, lose, repeat.

02The Solution

Built a member engagement system with AI churn prediction, automated re-engagement, class booking automation, and a member app that made attendance frictionless.

03The Outcome

Retention nearly doubled, churn was cut in half, and class utilization hit 91%. The same acquisition spend produced compounding revenue instead of replacing lost members.

04What we built

We built a member engagement system with AI churn prediction that flagged at-risk members 30 days before cancellation. Automated re-engagement triggered personalized messages, class recommendations, and offers. A member app made booking and check-in frictionless, and attendance analytics showed exactly which interventions moved the needle on retention.

AI churn prediction
Automated re-engagement
Class booking automation
Member app & check-in
Attendance analytics
05Build sequence
01
Week 1-2: Churn analysis
02
Week 3-5: AI prediction build
03
Week 6-8: Engagement automation
04
Week 9-10: App & rollout
Total timeline10 weeks

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