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85Food Truck

Rolling Kitchen Fleet

A fleet management and booking system that turned food trucks into a scalable catering business.

4x
Catering bookings
50%
Truck utilization increase
15
Trucks (from 5)
Growth trajectory — Catering bookings
Before: 1.0xAfter: 4x
01The Challenge

A food truck company with 5 trucks, each managing its own schedule and catering bookings manually. No central booking system, no route optimization, and catering inquiries were lost. Revenue was capped by truck capacity and manual coordination.

02The Solution

Built a fleet management platform with centralized catering booking, AI-powered route optimization, truck tracking, and a client portal that scaled the fleet to 15 trucks.

03The Outcome

Catering bookings grew 4x, truck utilization increased 50%, and the fleet expanded to 15 trucks — all with centralized management.

04What we built

We built a fleet management platform with centralized catering booking that matched events to trucks based on capacity, cuisine, location, and availability. AI-powered route optimization minimized drive time between stops and events. Real-time truck tracking gave the central team visibility into the fleet. A client portal offered catering inquiries, quotes, and booking management. Automated communication kept clients informed from booking through event completion.

Centralized catering booking system
AI-powered route optimization
Real-time fleet tracking
Client catering portal
Fleet utilization analytics
05Build sequence
01
Week 1-2: Fleet & booking audit
02
Week 3-5: Booking & routing platform
03
Week 6-8: Tracking & portal
04
Week 9-12: Analytics & rollout
Total timeline12 weeks

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