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89Yoga & Wellness

Lotus Yoga Studios

A member journey system that turned drop-in yoga into a committed community.

4x
Membership adoption
2x
Member retention
3
Locations (from 1)
Growth trajectory — Membership adoption
Before: 1.0xAfter: 4x
01The Challenge

A yoga studio with strong classes but primarily drop-in attendance. Membership was low, retention was poor, and no system existed to nurture students from first class to membership. Revenue was transactional and unpredictable.

02The Solution

Built a member journey platform with AI-powered class recommendations, automated onboarding, a membership system, and a community app that turned drop-ins into committed members.

03The Outcome

Membership adoption grew 4x, retention doubled, and the studio opened 2 additional locations — all while building a thriving community.

04What we built

We built a member journey platform with AI-powered class recommendations that matched students to classes based on level, goals, schedule, and preferred instructors. Automated onboarding welcomed new students, introduced them to the community, and guided them toward membership. A membership system offered tiered plans with benefits. A community app offered class booking, progress tracking, and social features. Automated re-engagement brought back students who hadn't attended in 2 weeks.

AI-powered class recommendations
Automated new student onboarding
Tiered membership system
Community app with social features
Automated re-engagement workflows
05Build sequence
01
Week 1-2: Studio & member audit
02
Week 3-5: Recommendations & onboarding platform
03
Week 6-8: Membership & app
04
Week 9-11: Re-engagement & rollout
Total timeline11 weeks

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