Atelier Nord
A growth system that turned a niche fashion brand into a compounding DTC engine.
A premium fashion label with strong product but inconsistent growth. Paid ads ate margin, email was blast-only, and inventory planning was gut-driven. Customer LTV was unknown. Returns were 35%.
Built a connected growth system with AI-powered inventory forecasting, personalized email/SMS journeys, a returns reduction system, and an LTV dashboard that connected every customer touchpoint.
Revenue grew 2.8x without increasing ad spend, returns dropped to 18%, and customer LTV doubled. The brand scaled into new markets without adding operations staff.
We built a connected growth system with AI-powered inventory forecasting that predicted demand by SKU, size, and color — reducing overstock and stockouts. Personalized email and SMS journeys triggered based on browsing, purchase, and lifecycle behavior. A returns reduction system used AI fit recommendations and sizing guides to prevent returns before they happened. An LTV dashboard connected every touchpoint — ads, email, site, purchase — into one view per customer.
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