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12Hospitality

Grand Meridian Hotels

A booking and guest experience system that turned OTA dependency into direct revenue.

2.8x
Direct bookings
45%
OTA dependency cut
5/5
Guest satisfaction
Growth trajectory — Direct bookings
Before: 1.0xAfter: 2.8x
01The Challenge

Over 70% of bookings came through OTAs at 15-22% commission. Direct bookings were an afterthought. Guest communication was fragmented across email, phone, and front desk. No system to upsell or drive repeat stays.

02The Solution

Built a direct booking engine with AI-powered pricing, automated guest communication across every channel, and a post-stay nurture system that drove repeat bookings. Connected the property management system into one layer.

03The Outcome

Direct bookings became the majority, OTA commissions dropped, guest satisfaction hit 4.8/5, and repeat stays climbed — all without adding front desk staff.

04What we built

We built a direct booking engine with dynamic pricing powered by AI that adjusted rates based on demand, season, and local events. Automated guest communication handled pre-arrival, in-stay, and post-stay messages across email and SMS. A nurture system drove repeat bookings with personalized offers, and the PMS integration kept everything in sync.

Direct booking engine
AI dynamic pricing
Automated guest communication
Repeat booking nurture
PMS integration
05Build sequence
01
Week 1-3: Booking & PMS audit
02
Week 4-7: Booking engine build
03
Week 8-10: AI pricing & comms
04
Week 11-14: Nurture & rollout
Total timeline14 weeks

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