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35Jewelry & Luxury

Solstice Fine Jewelry

A concierge commerce system that turned high-value jewelry traffic into sales.

3.5%
Conversion (from 0.8%)
45%
AOV increase
32%
Repeat purchase rate
Growth trajectory — Conversion rate
Before: 1.0%After: 3.5%
01The Challenge

A luxury jewelry brand with high-value products and high-consideration purchases. Online traffic was strong but conversion was 0.8%. No system to nurture high-intent browsers, no virtual consultation, no post-purchase experience.

02The Solution

Built a concierge commerce platform with AI-powered intent detection, virtual try-on, automated consultation booking, and a post-purchase nurture system that turned buyers into repeat collectors.

03The Outcome

Online conversion jumped from 0.8% to 3.5%, average order value increased 45%, and repeat purchase rate hit 32%. The brand scaled online revenue without diluting the luxury experience.

04What we built

We built a concierge commerce platform with AI-powered intent detection that identified high-value browsers and triggered personalized outreach. Virtual try-on let customers see pieces on themselves before buying. Automated consultation booking connected browsers to jewelry specialists via video. A post-purchase nurture system built relationships with collectors through personalized recommendations, care guides, and exclusive previews.

AI-powered intent detection
Virtual try-on experience
Automated consultation booking
Post-purchase collector nurture
Concierge commerce dashboard
05Build sequence
01
Week 1-2: Commerce & customer audit
02
Week 3-6: Intent & try-on build
03
Week 7-10: Booking & nurture system
04
Week 11-13: Dashboard & rollout
Total timeline13 weeks

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