Narrative PR
A media intelligence and outreach system that turned PR into a measurable growth engine.
A PR firm where media outreach was manual, media lists were outdated, and coverage tracking was reactive. No system to measure PR ROI, and client retention was declining as clients demanded more accountability.
Built a media intelligence platform with AI-powered journalist matching, automated outreach tracking, real-time coverage monitoring, and a client dashboard that proved PR ROI.
Media placement rate doubled, client retention hit 95%, and the firm grew 2.5x — all while reducing the team's manual outreach burden by 70%.
We built a media intelligence platform with AI-powered journalist matching that paired pitches to journalists based on beat, recent coverage, and engagement history. Automated outreach tracking managed follow-ups, responses, and relationship building. Real-time coverage monitoring detected mentions across media, social, and podcasts — with sentiment analysis and reach measurement. A client dashboard showed PR ROI with coverage, reach, sentiment, and competitor benchmarking.
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We map your positioning, systems, and growth constraints — then architect the infrastructure that compounds. Clarity on what to build first, and why it matters.
Clarity on what to build first.