Paws & Co.
A connected pet ecosystem that turned a pet store into a lifetime customer journey.
A pet retail store competing with Chewy and big-box on price. No differentiation, no subscription, no services beyond retail. Customer relationships were transactional and easily replaced.
Built a connected pet ecosystem with subscription delivery, AI-powered nutrition matching, grooming booking, vet reminders, and a loyalty program that made the store indispensable.
Subscription revenue reached 40% of total, customer LTV tripled, and the store grew 2.5x while competitors in the area closed.
We built a connected pet ecosystem with subscription delivery for food, treats, and supplies — AI-powered nutrition matching recommended the right food based on pet breed, age, weight, and health conditions. Grooming and vet appointment booking was integrated into the same platform. Automated reminders kept pets on schedule for vaccinations, grooming, and refills. A loyalty program tied rewards to the full pet journey, from adoption through senior care.
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