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43Floral & Events

Bloom & Stem

A B2B subscription and event system that turned a florist into a recurring revenue business.

55%
Recurring revenue share
3x
Corporate accounts
3x
Events scaled
Growth trajectory — Recurring revenue share
Before: 1.0%After: 55%
01The Challenge

A high-end florist with beautiful work but lumpy revenue — weddings and events were seasonal, and retail was walk-in. No recurring revenue stream, no corporate accounts, and no system to manage events at scale.

02The Solution

Built a B2B subscription platform with corporate flower programs, event management automation, AI-powered floral design recommendations, and a client portal that turned one-time buyers into recurring accounts.

03The Outcome

Recurring revenue grew from 5% to 55% of total, corporate accounts tripled, and the florist scaled events 3x without adding staff.

04What we built

We built a B2B subscription platform for corporate flower programs — weekly office arrangements, event florals, and client gifting — with automated scheduling and billing. Event management automation handled proposals, contracts, timelines, and vendor coordination. AI-powered floral design recommendations matched arrangements to venues, themes, and budgets. A client portal let corporate accounts manage subscriptions, approve designs, and track deliveries.

B2B corporate flower subscription
Event management automation
AI floral design recommendations
Corporate client portal
Recurring billing & scheduling
05Build sequence
01
Week 1-2: Business & revenue audit
02
Week 3-5: Subscription & event platform
03
Week 6-8: AI & portal build
04
Week 9-10: Testing & rollout
Total timeline10 weeks

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