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125Boutique

Velvet & Vine Boutique

Omnichannel system that turned a boutique into a multi-channel brand.

3.0x
Revenue growth
40%
Online revenue
2.5x
Customer LTV
Growth trajectory — Revenue growth
Before: 1.0xAfter: 3x
01The Challenge

A boutique with a beautiful in-store experience but no e-commerce, no inventory system, and no customer CRM. Revenue was capped by foot traffic and the owner had no way to know who her best customers were.

02The Solution

Built an e-commerce platform with AI styling recommendations, omnichannel inventory, customer CRM, loyalty program, and social selling integration that turned the boutique into a multi-channel brand.

03The Outcome

Revenue grew 3x, 40% of revenue shifted online, and customer LTV grew 2.5x. The boutique went from a single storefront to a multi-channel brand with a national reach.

04What we built

We built an e-commerce platform with AI styling recommendations that suggested outfits based on customer preferences, purchase history, and body type. Omnichannel inventory unified in-store and online stock with real-time sync. A customer CRM tracked purchase history, preferences, and styling profiles for personalized outreach. A loyalty program rewarded repeat purchases with early access, personal styling sessions, and exclusive events. Social selling integration let customers shop directly from Instagram and TikTok posts.

E-commerce with AI styling
Omnichannel inventory sync
Customer CRM & styling profiles
Loyalty program & VIP perks
Social selling integration
05Build sequence
01
Week 1-2: Retail & customer audit
02
Week 3-6: E-commerce & AI styling
03
Week 7-8: CRM & loyalty
04
Week 9-11: Social selling & launch
Total timeline11 weeks

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