Apex Performance Coaching
Funnel and client management system that turned a fitness coach into a scalable brand.
A fitness coach with a strong Instagram following but all clients came from DMs. No funnel, no client management system, and capped by 1-on-1 hours. Revenue was entirely dependent on the coach's personal time.
Built an automated enrollment funnel, AI qualification, client portal, program delivery system, and membership tiers that turned the coach into a scalable brand.
Client base grew 4x, 1-on-1 hours cut 60%, and the coach hit $25K MRR with a mix of membership, group coaching, and 1-on-1 clients.
We built an automated enrollment funnel that captured leads from social media, nurtured them with value content, and drove them to start an initial conversation. AI qualification pre-screened leads based on goals, budget, and readiness. A client portal delivered workout programs, tracked progress, and managed communication. A membership system created recurring revenue with tiered access to group coaching, programming, and community. The coach's 1-on-1 hours were reserved for premium clients only.
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