Curated Club
A personalization engine that turned a generic subscription box into a curated experience.
A subscription box service with 20K subscribers but high churn (22% monthly) and declining satisfaction. Every subscriber got the same box. No personalization, no preference system, and retention was a losing battle.
Built a personalization platform with AI-powered curation, subscriber preference profiles, and a self-service customization portal that made every box feel hand-picked.
Monthly churn dropped from 22% to 6%, subscriber satisfaction hit 4.8/5, and the service scaled to 60K subscribers without adding curation staff.
We built a personalization platform where AI curated each box based on subscriber preferences, past ratings, lifestyle data, and seasonal relevance. A subscriber preference profile evolved with each delivery, learning from ratings and swaps. A self-service portal let subscribers customize their box, swap items, and set preferences. An analytics dashboard tracked satisfaction, churn risk, and curation quality in real time.
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